There are two big companies named "Hakuhodo" in Japan. When you hear this name, many people may think of Hakuhodo as a PR company. However, another "Hakuhodo" which I'd like to introduce is here.
"Hakuhodo was founded in 1974 in the town of Kumano and for around 200 years Kumano has had a long history in the production of brushes. At our main factory in Hiroshima we manufacture approximately 500,000 brushes a month. Our efficient production process which is based on the traditional techniques of truly skilled craftsmen continues to support this. We do not rely on machine manufacturing. In order to maintain the high quality of production, all our brushes are hand-crafted. We have obtained a patent for a method of arranging a brush head which enables us to achieve mass production of quality brushes. This ongoing production policy has enabled us to achieve the honour of receiving the first Prime Minister’s prize of Monodzukuri Japan Grand Award." (from Hakuhodo website)
The first photo is a part of my collection. The very left brush is a slide type cheek brush that I have been using for almost 15 years and it's my long-time gift choice for many friends with name engraved. The second photo shows face brushes, and the third photo is for eye brows (B524, B015). As you see on their website, their selection of brushes is more than 2,000!!! It's fun to choose and using these brushes make me feel that I make-up with a good care.
For those who fly with ANA airline, they often offer catalogue gift of a set of brushes uniquely made for ANA and I think it's a very good deal.
ハクホウドウと聞けば、広告会社の博報堂を思う方がほとんどだと思いますが、今回ご紹介したいのは、白鳳堂です。
最初の写真は私の長年のコレクションですが、一番左のものがスライドタイプのチークブラシです。もう15年以上使っていて、長いこと友人へのプレゼントとして度々選んできて、名前を彫ってもらえるのでいろいろなタイミングでプレゼントしてきました！2枚目はフェイスブラシで、3枚目は眉毛用ブラシ(B524, B015)です。白鳳堂のサイトをみると、2,000以上のブラシがあることに驚きます！その中から選ぶのも楽しいし、このブラシでお化粧をしていると、なんだか丁寧に化粧している気分になれるのがステキだなと思っています。
ANAの機内販売カタログには、ANA用に作られた化粧ブラシセットがよく掲載されていて、とてもお得なセットなので、気になる方はぜひ見てみてください。
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